Twenty-five years ago this summer, we Janeites flocked to movie theaters to see a brand-new modernization of Emma, set among affluent Beverly Hills high school students.
Since then, the costumes, music, and slang of the immortal Clueless have become indelible pop-culture touchstones, and just about everyone who loves Cher Horowitz has bought the DVD or, at the very least, subscribed to a streaming service that makes the movie available for right-this-minute viewing.
Nevertheless, there’s something special about the communal experience of seeing a movie, up there on the big screen, amid a crowd of strangers. Or so, apparently, thinks Paramount Pictures, which has teamed up with Fathom Entertainment to celebrate Clueless’ quarter-century with a three-day theatrical release.
More than seven hundred cinemas across the country will show Clueless at four screenings over three days – May 3, 4, and 6 – along with a short feature about the witty, unforgettable teen jargon that writer-director Amy Heckerling created for her characters. (Find a location near you here.)
I’m willing to bet that at least a few of these screenings will turn into Rocky Horror-style cosplay events featuring a whole lot of yellow plaid skirts and knee socks. (Not that this would be a problem! As if!)
Meanwhile, Autumn de Wilde’s lovely new adaptation of Emma – you know, the original novel? – is doing pretty well for an indie costume drama (nearly $21 million in international ticket sales, and counting). If the movie continues to succeed, that opens the delightful possibility of a true Janeite wallow: an Emma double feature, with stops at Hartfield in the afternoon and Bronson Alcott High School in the evening. Like, totally!